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Choose one problem to solve that your program can be 100% focused around and that the majority of the people that have that problem would benefit from.
Examples:
H. Pylori
Constipation
SIBO
Bloating
Diarrhea
Parasites
Candida
Hormonal Imbalance
Getting Through the Menopause Symptoms
Migraines
Low Energy and Fatigue
Depression
Anxiety
Weight Loss
Blood Sugar Dysregulation
High Cholesterol
High Blood Pressure
Gain Weight
Whatever the problem is, you want the majority of people to have great success so they will refer others, give you testimonials, and sign up for your back end offer.
You don't want to choose a problem that people would need to go through multiple steps to solve, such as oxalates. Oxalates often require a whole body multiple year program.