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Determine what is included? The more that's included, the more you can charge! Here are some ideas:
Education content (people don't care how many hours of content or how many lessons there are - they care about the results)
Discounts on Practitioner Grade Supplements
Weekly or bi-weekly Q&A Sessions
Weekly or bi-weekly Education Sessions (teach them something that will help with their problem. It can be things that are already in your program presented in a different way)
Weekly or bi-weekly mindset sessions
Weekly or bi-weekly nervous system balancing session (it can be a time to come together and do a meditation that is on YouTube or the Insight Timer)
One on one sessions
How often
How many
How long will they be
Will they have access to the group chat with the program (that's available in Practice Better? Will it be lifetime access?
Will they have access to a client only Facebook group? Will it be lifetime access?
Will they have access to functional lab assessments? If yes, when. If no, how can they get access?